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Press
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THE SAFE SIDE RELEASES KIDS’ MUSIC CD TO HELP PROMOTE SAFETY
AWARENESS AND BENEFIT THE NATIONAL CENTER FOR MISSING & EXPLOITED
CHILDREN
‘Cool Tunes’ CD Reinforces Lessons Found on The Safe
Side’s DVD
to Help Protect Children
Alexandria, VA– May 23, 2006 – In honor
of National Missing Children’s day May 25th, The Safe Side Company
is releasing Cool Tunes, an upbeat, kid-friendly CD produced
by Grammy Award nominated Christopher Davis. The CD will be available
at stores nationwide. Ten percent of gross proceeds from the CD’s
sales will be donated to the National Center for Missing & Exploited
Children® (NCMEC).
“Keeping the message of child safety positive and empowering for
children is what makes The Safe Side unique in this market,” said
Julie Clark, who founded the company with John Walsh in 2005. “We
want these important safety messages to be a part of the everyday lives
of kids, and music that speaks to them in powerful, meaningful ways will
help to cement these lessons.”
The CD’s ten songs focus on ‘Hot Tips’ taught in the
Safe Side DVD, from not answering the door alone to always staying with
a trusted adult when out in public. The music styles are all encompassing,
featuring rock, pop, and rhythmic sounds that hit the mark for the 5-10
year old target audience.
“We are excited to be partnering with The Safe Side for the release
of the Cool Tunes CD,” said Ernie Allen, the president
and CEO of NCMEC. “The Safe Side Company understands that prevention
education is critical in helping to combat child abduction and sexual
exploitation, and this CD represents an opportunity to reach many more
families with messages about staying safer.”
About the National Center for Missing & Exploited Children
NCMEC is a 501(c)(3) nonprofit organization that works in cooperation
with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency
Prevention. NCMEC's congressionally mandated CyberTipline, a reporting
mechanism for child sexual exploitation, has handled more than 387,800
leads. Since its establishment in 1984, NCMEC has assisted law enforcement
with more than 119,800 missing child cases, resulting in the recovery
of more than 102,200 children. For more information about NCMEC, call
its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site
at www.missingkids.com.
About The Safe Side
The Safe Side was founded is 2005 as a media company designed to teach
important safety messages to children in an upbeat, positive way. Since
its release, the company’s first video, Stranger Safety, has gone
on to win three Emmy Awards and be named Parenting Magazine’s ‘Video
of the Year.’ For more information on the company, visit www.thesafeside.com.
CONTACT:
For more information or to request a copy of the music CD, contact
Tricia Whitehead
Spinhouse Public Relations/The Safe Side Company
615.599.7746 phone
615.599.8188 fax
info@thesafeside.com
www.thesafeside.com
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